加拿大代写被抓：卡特皮勒公司

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加拿大代写被抓：卡特皮勒公司

卡特彼勒公司是一家总部位于美国伊利诺斯州皮奥里亚的世界知名的制造公司。公司专业从事机械、发动机、矿山机械的设计、开发、工程、制造、销售和销售。在全球经销商网络的帮助下，该公司还从事金融和保险业务。卡特彼勒是世界领先的建筑和采矿设备、工业燃气轮机、柴油和天然气发动机以及柴油电力机车制造商。在2009年《财富》500强中，它以超过890亿美元的资产排名行业第一。卡特彼勒股票是道琼斯工业平均指数的一部分。

加拿大代写被抓：卡特皮勒公司
1925年，C. L. Best拖拉机公司和霍尔特制造公司合并，公司成立。这家新公司总部设在加利福尼亚，名为卡特彼勒拖拉机公司。卡特彼勒公司(Caterpillar Inc.)于1986年被命名为特拉华公司(Delaware organization)。该公司还做市场营销，并为一个服装生产线和一双靴子颁发许可证，这些服装和靴子适合与label CAT一起从事繁重的工作。履带式机械可通过其“履带式黄色”商标服装和“CAT”标志识别(卡特彼勒公司，2016)。

加拿大代写被抓：卡特皮勒公司

Caterpillar Inc. is a world renowned manufacturing company based in Peoria, Illinois, United States of America. It specialises in designing, developing, engineering, manufacturing, selling as well as marketing machinery, engines and mining equipment. With the assistance of its global dealer network, it also deals with financial and insurance. Caterpillar is a world leader producer of construction and mining equipment, industrial gas turbines, diesel and natural gas engines, and diesel-electric locomotives. In Fortune 500 list of 2009, it ranked number one company in its industry with assets more than US$89 billion. Caterpillar stock is a part of the Dow Jones Industrial Average.

加拿大代写被抓：卡特皮勒公司
The company’s originated in 1925 with unification of the C. L. Best Tractor Company and the Holt Manufacturing Company. This new company was based in California and named as Caterpillar Tractor Company. Caterpillar Inc. was named in 1986, with its re-organization as a Delaware organization. It also does marketing and licenses a clothing line and boots suited for heavy work with label CAT. Caterpillar machines are identifiable by its “Caterpillar Yellow” trademark costume and the logo “CAT” (Caterpillar Inc, 2016).

澳洲essay代写：企业盈利办法

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澳洲essay代写：企业盈利办法

目前，在伦敦和马来西亚的高档购物区都有大约8家沙龙，因此该业务能否盈利至关重要。正如案例研究指出的那样，这些创始人多年来从企业中获得了足够的利润。创始人现在想要一个新的CEO来接管公司，这样企业的成功才能持续数年。因此，内部利益相关者的利益不仅是为了增加利润的情况，他们还关注企业如何努力表明他们对营销伦理和企业社会责任有良好的承诺(Creyer, 1997)。尽管顶级C套件被认为致力于营销伦理，但对于其他内部利益相关者，如营销团队，会观察到一些相互冲突的议程。

澳洲essay代写：企业盈利办法
例如，营销团队想要为青少年消费者市场推出更新的产品。新产品的推出将帮助青少年获得适合他们年龄的最佳皮肤，尽管这是一种说法，但该产品的名称是“尽早开始面部护理”。人们可能会理解这种营销方式意味着年轻的皮肤也需要抗衰老的保护。然而，这不是正确的信息。正如临床专家所言，年轻的皮肤不需要抗衰老的配方，因为他们的皮肤本身就含有抗氧化剂。如果是这样的话，那么为青少年消费者群体所做的声明将是不道德的，这实际上与创始人采用的可持续发展的道德观点相冲突。

澳洲essay代写：企业盈利办法

Now at this point with around 8 salons situated in the upmarket shopping street area in London as well as in Malaysia, it is critical that the business reaps a profit. As the case study states the founders have reaped enough profit from the business over the years. The founders now want a newer CEO to take over such that the business success is sustained over the years. So the interests of the internal stakeholders are not only for the case of increasing profits, but they are also focused on how the business can attempt to show that they have good commitment towards marketing ethics and corporation social responsibility (Creyer, 1997). While the top level C suite is seen to be committed to marketing ethics, in the case of other internal stakeholders such as the marketing team, some conflicting agendas are observed.

澳洲essay代写：企业盈利办法
For instance, the marketing team wants to introduce newer products for the teenage consumer market. The introduction of the new products would help the teenagers to get the best skin for their age, although this is the claim made, the name given to the product is “Start Early Facials”. People might understand this form of a marketing to mean young skin also needs anti-aging protection. However, this is not the right information. As established by clinical experts, youth skin does not need anti-aging formulations as their skin is naturally filled with antioxidants as such. If this is the case, then the claim made for the teenaged consumer segment would be unethical and which is in fact clashing with the ethics for sustainability viewpoint adopted by the founders.