澳洲essay代写：企业盈利办法
澳洲essay代写：企业盈利办法
目前，在伦敦和马来西亚的高档购物区都有大约8家沙龙，因此该业务能否盈利至关重要。正如案例研究指出的那样，这些创始人多年来从企业中获得了足够的利润。创始人现在想要一个新的CEO来接管公司，这样企业的成功才能持续数年。因此，内部利益相关者的利益不仅是为了增加利润的情况，他们还关注企业如何努力表明他们对营销伦理和企业社会责任有良好的承诺(Creyer, 1997)。尽管顶级C套件被认为致力于营销伦理，但对于其他内部利益相关者，如营销团队，会观察到一些相互冲突的议程。
澳洲essay代写：企业盈利办法
例如，营销团队想要为青少年消费者市场推出更新的产品。新产品的推出将帮助青少年获得适合他们年龄的最佳皮肤，尽管这是一种说法，但该产品的名称是“尽早开始面部护理”。人们可能会理解这种营销方式意味着年轻的皮肤也需要抗衰老的保护。然而，这不是正确的信息。正如临床专家所言，年轻的皮肤不需要抗衰老的配方，因为他们的皮肤本身就含有抗氧化剂。如果是这样的话，那么为青少年消费者群体所做的声明将是不道德的，这实际上与创始人采用的可持续发展的道德观点相冲突。
澳洲essay代写：企业盈利办法
Now at this point with around 8 salons situated in the upmarket shopping street area in London as well as in Malaysia, it is critical that the business reaps a profit. As the case study states the founders have reaped enough profit from the business over the years. The founders now want a newer CEO to take over such that the business success is sustained over the years. So the interests of the internal stakeholders are not only for the case of increasing profits, but they are also focused on how the business can attempt to show that they have good commitment towards marketing ethics and corporation social responsibility (Creyer, 1997). While the top level C suite is seen to be committed to marketing ethics, in the case of other internal stakeholders such as the marketing team, some conflicting agendas are observed.
澳洲essay代写：企业盈利办法
For instance, the marketing team wants to introduce newer products for the teenage consumer market. The introduction of the new products would help the teenagers to get the best skin for their age, although this is the claim made, the name given to the product is “Start Early Facials”. People might understand this form of a marketing to mean young skin also needs anti-aging protection. However, this is not the right information. As established by clinical experts, youth skin does not need anti-aging formulations as their skin is naturally filled with antioxidants as such. If this is the case, then the claim made for the teenaged consumer segment would be unethical and which is in fact clashing with the ethics for sustainability viewpoint adopted by the founders.
