英国兰卡斯特大学论文代写：澳门旅游业
英国兰卡斯特大学论文代写：澳门旅游业
然而，尽管澳门经济出现了惊人的增长，但政府必须拿出一个具有竞争力和周到的旅游计划，以保持竞争力，特别是考虑到其他竞争对手如新加坡的迅速崛起（局，2005）。
澳门旅游行业环境分析
政治：澳门的政治环境是由中国政府控制的。作为一个特别行政区（SAR）的中国，澳门一直能够保持其自主性。该区域政府的旅游政策使该区域在发展旅游业方面获得了重要的势头。例如，政府意识到澳门作为旅游目的地的潜力，这就是为什么它在2002将博彩业合法化。这导致了该地区2002后的巨大旅游业增长。
经济：澳门经济主要以旅游业，大部分是斜向赌博业。20世纪90年代，澳门有9家赌场，占澳门国内生产总值的25%以上。在2001-2002年垄断的结局，赌博业已经看到基于赌博运营商进入澳门的拉斯维加斯。这使旅游业发生了革命性的变化，来自世界各地的游客体验了澳门的旅游业。
社会：虽然旅游和旅游业使澳门经济迅速崛起，但也造成了澳门社会内部的各种社会矛盾。澳门社会中有一部分得益于旅游业，而另一部分仍然生活在平均条件下的社会。这种差距有时会导致社会冲突和其他各种问题。赌博业在很大程度上破坏了这个地区的年轻人，他们偶尔为了赚钱而沉迷于赌博活动（顾高，2012）。
英国兰卡斯特大学论文代写：澳门旅游业
However, despite of Macau’s phenomenal growth, it is essential for government to come up with a competitive and thoughtful tourism plan to remain competitive, especially considering the rapid rise of other competitors such as Singapore (Bureau, 2005).
PESTLE Analysis of Macau Travel and tourism industry
Political: Political environment of Macau is controlled by Chinese government. Being a Special Administrative Region (SAR) of China, Macau has been able to maintain its autonomy. Pro-tourism policy by the administration of the region has enabled the region to gain significant momentum in developing the tourism industry. For example, government realized the potential of Macau as a tourism destination that is why it legalized the gaming industry in 2002. This resulted in huge tourism boost for the region post 2002.
Economical: Economy in Macau is majorly based on the tourism industry, and much of it is tilted towards gambling industry. In 1990s, Macau had 9 casinos which were responsible for contributing more than 25% of total GDP of Macau. With monopoly ending in 2001-2002, gambling industry has seen several Las Vegas based gambling operators entering Macau. This has revolutionized the tourism sector indirectly with visitors coming from all parts of globe to experience the tourism in Macau.
Social: Although travel and tourism has resulted into rapid rise in economy of Macau, it has also resulted into various social conflicts within the society of Macau. There is one segment in Macau’s society which has benefited from the tourism industry, whereas there is another section of society which is still living in average conditions. This disparity at times results in social conflicts and various other issues. Also gambling industry to a large extent has corrupted the youth of the region who occasionally indulge in gambling activities for making quick money (Gu & Gao, 2012).
