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伊斯特邦论文代写:MYOB面临的挑战

伊斯特邦论文代写:MYOB面临的挑战

MYOB面临的挑战很多,在澳大利亚和新西兰日益增长的市场中,作为一家企业管理解决方案提供商。市场上有许多公司提供类似的产品,帮助公司管理财务,并帮助与合格的簿记员和金融服务专业人士建立联系。MYOB的主要客户是小型企业,这些企业开始了解财务需求的本质,以及老牌企业,它们需要对自身业务的所有方面有更深入的了解。在MYOB,重点是理解客户的需求。MYOB的主要营销策略是基于内容的策略。他们知道,随着公司的成长,一些公司开始理解他们的财务会计决策。因此,MYOB确保他们在帮助这些公司成长的各个阶段发挥重要作用。

伊斯特邦论文代写:MYOB面临的挑战
MYOB在MYOB.com上为每个客户提供各自的信息中心,以满足他们的各种需求。这个轴心是为了满足所有客户群体的需求,例如新成立的业务的指导和为已建立的业务启动新的开发阶段的想法(Anderson, 2016)。B2B公司在产品和服务的营销中面临着各种各样的挑战。这些挑战中最经典的是要克服竞争对手的新产品的到来,这些公司以创新为荣。这一挑战令市场上的每一家知名公司感到恐惧。随着技术的不断进步和不断变化,这一问题从未停止过存在。对于MYOB来说,它面临着这一挑战,这也是近年来随着Xero于2007年在新西兰推出而实现的。

伊斯特邦论文代写:MYOB面临的挑战

The challenges from MYOB are many, being a business management solutions provider in the growing markets of Australia and New Zealand. There are many players in the market which provide similar products that assist companies in managing their finances and also help in establishing connections with the qualified bookkeepers and professionals of the financial services. The main customers for MYOB are small businesses which are beginning to understand the nitty-gritty of financial requirements, and the well established companies which require deeper understanding of all facades of their operations. At MYOB, the emphasis is placed on understanding the needs of the customer. The prime strategy for marketing at MYOB is content based strategy. They know that several companies start to understand their financial accounting decisions with their growth. Therefore, MYOB ensures that they play important role in assisting these companies at various stage of their growth.

伊斯特邦论文代写:MYOB面临的挑战
MYOB provides each customer individual Hub of information at MYOB.com for their various concerns. This Hub is made to suit the needs of all the customer groups like with the guidance for newly started businesses and ideas for embarking new development stage for the established business (Anderson, 2016).The B2B companies face various challenges in the marketing of their products and services. The most classical of these challenges is to overcome the arrival of new product from the rival company which boasts of innovation. This challenge is dread to every established company in the market. With the increasing technological advancement and progressive changes which are continuous process, this issue never cease to exist. For MYOB, it faces this challenge which was also materialized in recent years with the launch of Xero in 2007 in New Zealand.