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新西兰通信学论文代写:微博

新西兰通信学论文代写:微博

微博服务是针对消费者的有效途径,并吸引他们的注意力,如果是这样的话,像DFS这样的公司在这方面似乎给予了同样的重要性,这是一个重要的问题;问题陈述部分介绍了微博的描述、微博的使用情况以及微博作为一种网络营销工具。

微博的描述

微博是一种免费的网络服务,可以通过电子邮件、微博、网络群组、即时消息、语音信息和多媒体(Wu and Wang,2014)进行交流。微博的基本原理类似于Twitter的用户可以发布基于文本的消息到140个字符,(图1.1)。

微博的主要吸引力在于它具有即时性和可移植性,可以在所有类型的计算设备(如手机和ipad)中接收到信息。Rouse(2009)发现微博是一种web服务,允许订阅者向服务的其他订阅者广播短消息。

Bitner(1992)讨论了物理环境如何影响一个人做出消费者选择。在当前的环境中,这种形式的影响从单纯的存储转移到多维信息空间。微博在这个领域的作用是多感性的(Fano和Gershman,2002)。主要是微博创建意识,其次消费者能够了解和欣赏的流行产品或网站或品牌通过微博的对话和第三,现有消费者的品牌可以提供反馈改进的品牌(Reibstein,2002;陈等人,2011)。

新西兰通信学论文代写:微博

Is the micro blog service an effective way to target consumers and hold their attention and if so, how far do companies like DFS seem to be giving significance to the same is an important question in this context; the problem statement section introduces a description of the micro blog, the use of the micro blog in general and the micro blog as an online marketing tool.

Description of the micro blog

A micro Blog is a free web service that allows communication through email, micro blog, online group, instant message, voice message and multi-media (Wu and Wang, 2014). The basic principle of a micro Blog is similar to that of Twitter and the users are allowed to post text-based messages of up to 140 characters, (picture 1.1).

The major appeal of micro blog is that it has both immediacy and portability and messages can be received in all types of computing devices such as cell phones and ipad. Rouse (2009) finds that micro blog is a web service that allows the subscriber to broadcast short messages to other subscribers of the service.

Bitner (1992) discusses how the physical environment influences a person in making a consumer choice. In the current environment this form of influence s shifted from mere store presence to a multidimensional information space. The role of the micro blogging in this space is multi-perceptual (Fano and Gershman, 2002). Primarily the micro blog creates awareness, second the consumer would be able to know and appreciate the popularity of the product or website or brand through the conversations of the micro blog and thirdly, an existing consumer of the brand can actually give feedback for more improvement of the brand (Reibstein, 2002; Chen et al, 2011).