The Concept of sales is no longer only numerically identified as the movement of goods. Sales in more present times are identified as a net present value that includes the actual selling of the good and the brand awareness created through selling. Brand awareness is therefore the single most entity that is given much as much importance as the sales of the good itself. In this context in present times, most large and small business establishments are selling their goods directly and through affiliate (Ryan, 2014). The common meaning is that an individual or organization involved in some other area of business or work agrees to sell the product for an agreed commission. The area can be in the regular open marketing or through online digital marketing. The Affiliate can work from home as a resident representative and follow the leads or it could be an organization with a background of booking purchase orders from Educare and hence generating leads which will eventually be converted into sales by the parent organization Educare. Upon conversion of the lead into sales the affiliate will receive the due commission. At times, even if a lead only is given the due commission is given.