度假和水疗市场是一个需要专家和专业人士的很多见解的领域，因为它是微妙的，也影响着国家的经济。随着资本的大量流入和房地产的增长，spa行业在奢侈品市场上占据了更好的地位。不过，有几家度假村和水疗中心未能在这一利基市场站稳脚跟。度假村和水疗行业面临的第一个挑战是其定价结构。这种结构没有实现基于消费者需求的灵活性。此外，这种结构仍然不健康，不适合经济发展。这显示了资本流入恶化的可能性。这种结构还将行业置于麻烦的境地，因为业务模型缺乏一致性。第二个挑战是劳动力市场。由于行业所处的细分市场更加优越，受众的需求在于高度的专业性和专业性(Spa balance, 2012)。
行业提供的服务被认为是为客户创造更好的体验。然而，该行业有时处于那些难以与熟练工人联系起来的市场。最后一个挑战是缺乏需求分析。通常，感知到的需求和提供的供应之间存在差距。这不仅影响了spa模式的功能，而且以一种不健康的方式传播spa服务，会对整个行业产生影响(spa balance, 2012)。上面提到的每一个挑战都仍然是影响这个行业增长的主流问题。尽管水疗和度假行业在目标人群中得到了普及，但其商业模式和定价政策共同证明了其在危机面前的脆弱性。这些挑战需要立即解决方案，以便消除服务提供者和客户之间的差距。这一差距也将丰富各国之间的经济和社会联系。
The resort and spa market is one such area that requires a lot of insights from the experts and professionals as it is delicate and also influences the economy of the nation. With abundant capital inflows and real estate growth, the spa industry has gained better position in luxury market. Still, several resorts and spas fail to sustain in this niche market position. The first challenge faced by the resort and spa industry is its pricing structure. This structure has not achieved flexibility based on consumer demands. Moreover, the structure remains unhealthy and unsuitable to the economy. This shows the possibility for deterioration of capital inflows. This structure also places the industry in troublesome position because of lack of coherence in the business model. The second challenge lies in the labor market. As the industry deals with more privileged segment, the demand from audience lies in high degree of professionalism and expertise (Spa balance, 2012).
The services offered by the industry are assumed to create better experiences to customers. However, the industry is at times positioned in those markets where it is difficult to connect with skilled labor. The final challenge is the lack of need analysis. Often, there is a gap between perceived demands and offered supplies. This affects the functioning of spa model and also communicates the spa services in an unhealthy manner that would affect the industry on the whole (Spa balance, 2012).Each of the challenge that has been identified above has remained as mainstream issues that impact the growth of this industry. Though the spa and resort industry is popularized among its target audience, the business model and pricing policies have together proved the vulnerabilities to crisis. These challenges require immediate solutions so as to eliminate the gap between two ends – service providers and the customers. This gap will also enrich the economic and social association among countries.