The marketing mix comprises of four Ps: Product, Price, Promotion and Place. It is one of the essential tools of marketing that is required to grasp the visibility of the market. Without any proper marketing mix, the brand will fail to create its impact on the market. The positive impression of the brand can only be attained if only it satisfies the demand of the consumers (Constantinides, 2014). The product that is all the health care products from Swiss, Blackmore, UGG, Bioglan, Nulax should be made accessible to the people in China. These products should match the taste of the customers as well as satisfy them. Before the launch of the health products, the life cycle of the products should be obtained i.e how long a product will take to grow, mature and eventually decline with the rise in competitors in the fields. Increasing the product line can also result to a positive strategy where the functions of the product are highlighted to increase its sale.
The price is another important element that lets the customer pay for the product. The price needs to be tagged as per the income of the market and the willingness of the customer to pay for the products (Todorova, 2015). For instance, if the price of the cornmeal or the body lotion is high in China, it will not attract the population that relies on small income. Thus, the price should be placed in such a way so that the population of the meagre income can purchase it. If the market of the product is not large, it will not be able to increase the sale and profitability. The promotion is held with different medium like advertisements and public promotion. In China, advertisements can be done in various forms like digital media, events and sponsorship. The advertisement is the main medium to make people aware of the brand and its products. The main platforms that one can choose to advertise in China and Hong Kong are e-commerce sites, blogs and social networks and online gaming. It is important to choose a suitable place that becomes convenient for the customers to purchase their products.