A study conducted in which people from three different age groups were examined about their perception regarding luxury brands. All of the respondents show evidence of the same frame of perception that digital media and social networking are the channels of correspondence for brands at numerous levels (Loyalty and luxury brands: The role of self-congruity constructs, 2013). All of the purchasers who were interviewed were sound of the fact that internet is an easy accessible source of communication, with internet they can communicate to the sellers and they always get a targeted product therefore they use internet for buying luxury brands. Moreover, advanced media for extravagance brands can bring high brand mindfulness and make the allurement for customers to purchase the item (Loyalty and luxury brands: The role of self-congruity constructs, 2013).
Various luxury brands pass on messages, emails, advertisement, roads shows and ads on web to promote their sales. In this why the wording and content used for promoting the luxury brand serves as an endorsement to huge sales (Jin, 2012). For Example, Face book pages, Google, Twitter and Yahoo are used for promoting various brands including luxury brands. Communities are intentionally targeted and motivated to glimpse the attracting ads and the content is compelling enough to be a focus for the customers (Loyalty and luxury brands: The role of self-congruity constructs, 2013).