英国肯特大学论文代写：服装销售

采用上述方法对客户的思想产生视觉冲击。视觉营销人员也经常决定产品的顺序。例如，女性的穿着被保持在女性的日常穿着上，因为把她们放在店里的任何其他地方都不会有任何意义(莱曼，2000)。

各部门的商店也会把商店里的购物篮分散开来，这样顾客就可以方便地携带不止一种产品。这也会增加销售。产品和商店的安排应该是客户友好的，应该是有逻辑的，因为当前的客户想要和股票互动。视觉上好的商店经常使用顾客自己的动力，倾向和欲望，让他买一些根本不打算买的东西。

像TK Maxx这样的公司销售上一季的产品提供了巨大的折扣。这家公司从未沉溺于视觉营销，因为它销售的产品是前几季的产品。但公司总是盈利。销售的一个简单的原因是顾客来到这家商店购买价值，设计师的名字和巨大的折扣。

巴宝莉强调，公司内部应该与公司销售的产品的价值相一致。巴宝莉(Burberry)销售高端产品，将时尚产品推向市场。在巴宝莉专卖店里，顾客可以选择使用互动触摸屏技术来定制自己的风衣。巴宝莉商店展示的产品被设计得令人震惊，让顾客停下来看看显示器(Bowlby,1985)。

随着网上购物的到来，所有的商店都有一个网站，在商店里陈列着产品。商店知道在网上有一段公共商店是为了娱乐。消费的本质在二十世纪发生了翻天覆地的变化。随着网络购物，公众已经超越了实体店和虚拟实体店。

英国肯特大学论文代写：服装销售

The above methods are employed to create a visual impact on the minds of the customers. Visual merchandisers often decide the sequence of the products as well. For example women’s under wears are kept adjacent to the women’s day wear since placing them anywhere else in the store would not make any sense (Lehmann, 2000).
The departmental stores also make it a point to scatter shopping baskets all over the store so as to make it easy for the customers to carry more than one product. This also increases sales. The products and the arrangement of the store should be customer friendly and should be stokes logically because the current set of customers want to interact with the stock. A visually good store are often use the shopper’s own momentum, inclinations and desires to make him buy something which was not planned to buy at all.
Company like TK Maxx sells products of the previous season giving huge discounts. This company has never indulged in visual merchandising because the product which it sells is of previous seasons. The company however always makes profit. The simple reason behind the sales is that the customers come to this shop for the value, designer names and huge discounts.
Burberry stresses on the fact that the interiors of the company should be in line with the value of the products which the company sells. Burberry sells high end, cutting edge fashion products to their trend conscious target markets. While waling inside the Burberry store, the customers are given an option to custom design of their own trench coats by using the interactive touch screen technology. The products which the Burberry store displays are designed stunningly which makes the customers stop and look at the displays (Bowlby, 1985).
With the advent of online shopping, all the stores have a website which has the products displayed at the stores. The stores know that a section of public shops online just for the sake of entertainment. The nature of consumption has changed drastically in the twentieth century. With internet shopping, the public has moved beyond the bricks and mortar stores to virtual reality stores.