该报告提供了格洛丽亚·吉恩咖啡的详细信息，该咖啡正在分析以确定市场的竞争地位。因此，与国际市场相比，格洛丽亚·让·咖啡(Gloria Jean Coffee)专注于将自己的业务拓展给当地人。该分析包括宏观环境、SWOT分析、竞争分析以及公司战略的细节，以实现本报告的目的。
一位澳大利亚商人，Nabi Saleh，咖啡专家和情人，以及他的商业伙伴在澳大利亚建立了一家美食咖啡馆。1996年，第一个格洛丽亚·吉恩的咖啡馆在悉尼开业。到2004年，该公司已经在澳大利亚各地开设了220多家咖啡店，并建立了自己的品牌名称(Coffees, 2017)。
The report provides the details of the Gloria Jean’s Coffee which is being analysed for determining the competitive position in the market. Therefore, the Gloria Jean Coffee is focusing on franchising their business to the locals in comparison to the international markets. The analysis consists of the macro environment, SWOT, Competitive analysis and the details of the strategies of the company with the objectives which fulfil the motive of this report.
An Australian businessman, Nabi Saleh, coffee expert and lover, together with his business partner established a gourmet coffee shop in Australia. The first Gloria Jean’s Coffee shop was opened in the year 1996 in Sydney. By 2004, the company had opened more than 220 coffee shops all across Australia and established its brand name (Coffees, 2017).
Gloria Jean’s Coffee has more than 950 coffee shops across 40 markets all over the world. The company has more than 10,000 employees and provides a wide range of products such as cold coffee, hot coffee, tea, smoothies, deserts, coffee accessories and bakery food. The net income of the company is $66.4 million. The financial statements of Gloria Jean’s Coffee show the performance of the company in the market. The growth of EBITA is 27.2%, NPAT is 27.4% and earnings per share are 17.9%.