This paper presented an account of risks related to sponsoring luxury brands through digital media, ways to build a prominent image through digital media, and factors contributing to achievement of brand expansion. It is evident that social media is a great tool to communicate with customers and gain customer attention. Social media tools, such as Facebook and Twitter, also allow brands to interact with customers and gain information relating to their products and services. It is found that one of the difficulties for luxury marks particularly faces when tied down in an expansive enterprise is to guarantee that the brand’s motivation and credibility stay in place. The vicinity and discussions of brands through online networking stages and social media accompanies a characteristic danger of commercialization of the brand’s substance and qualities. Also, by giving individuals the chance to represent their own brands on the web, the computerized unrest has prompted substantially more divided, base up, multifaceted brand building. Thus, this obliges to luxury businesses to venture up and deliberately take part in picture building with clients, and novel digital sources. In this present universe of expanded transparency, luxury based brands call for good management and guaranteeing perfect items, with an elevated feeling of qualities and morals.