With advancement in technology, the image of organizations across the globe has changed. Not only has the impact of technology taken over organizations on the whole but also has a direct influence on the different departments that the organization uses in order to help it to grow(Pricken 2008). The most crucial change however has been experienced by advertising and marketing departments due to the growing interest of corporate across the world on the means to improvise their advertisements and market well to appeal to the audience.
Most advertising sectors furthermore, have found a tool to enhance their advertisements and give their customers real experience of virtually displayed products across media channels.
This tool is known as the technology of 3D printers which most organizations are transitioning to use. This report has been aimed at an idea of campaign to encourage, motivate and convince customers to use 3D printers at their home(Andreassen et al 2008). The target the young generation across the world (the teenagers going to school) aged between 15 to 19 years along with young entrepreneurs. 3D printers are used by brands in order to make an effort into various directions but no matter how evolving and fun and creative the role of this branded product in the market is, people are still quiet away from it thinking that the product is still expensive. This campaign report focuses on Markerbot Replicator(Sorrentino 2014). The emergence of this printing device will take advertising experience on the next level.