卡尔•马克思(Karl Marx)一再强调物品的商品化，以及这些物品如何毫无理由地提升其价值，而只是被资本家推销以获取可观的利润(Li 2002)。在这个过程中，社会开放地展示他们有组织的习惯，给了他们一种欺骗，让他们被用来提供物品，并让他们越来越想要得到它，最终为它买单并拥有它。情感和体验也被商品化，被用作真实情感的替代品，从而使媒体奇观的捕捉力为每个人所知。现实世界变成了真实的图像，当吃的行为与吃的人分开，然后以一种可爱的、有吸引力的方式展示出来，往往会引起消费者的沉迷行为。与消费者的愿望相反，正是文化定义了大众媒体的背景，以及媒体的公式化如何能够利用大众文化并将其加以利用(Kellner 2003)。
Karl Marx has time and again stressed on the commodification of objects and how the objects are enhanced in their value for no reason but to be marketed by the capitalists to make substantial profits (Li 2002). In the process, society being open in displaying their organised habits gives them a cheat to be used for offering the object and make it desirable for them to want it more and more and at last pay for it and possess it. Feelings and experiences are also commodified and are sued as substitutes for the real feeling thus making the capturing power of media spectacle known to everyone. Real world becomes real images when the act of eating is separated from the eater and then displayed in a manner which is likeable, attractive, and tends to invite indulging behaviour rom consumers. Much against the consumers wish, it is the culture that defines the setting of the mass media and how the corporatization of media is able to capitalise on the mass culture and use it to its on advantage (Kellner 2003).
Media spectacle is merely a tool used by corporate giants to accomplish their motives and general interests, through proper analysis of the culture, organized habits of consumers and making them want what they show. Debord argues that the material life of consumers and society at large is converted into a universe of speculation, thus indicating that the spectacle philosophizes reality. Analysing through this media spectacle, it is observed that food companies has converted the act of consuming material food is highlighted as a precious commodity which is rare find and is promoted in a way which is within the cultural limits and invites positive action from consumers. Illusion is the prime usage of the spectacle and it creates the very earthbound aspects of life into a spectacle and society as long as considering their desires as a social dream will continue to be impressed with these spectacles, especially the media spectacle of food and allow themselves to be led by the food companies.