From the value chain analysis first for Nestle, it was evident that the company consists of a proper establishment of its setup with regard to operational activities along with marketing activities. What is required for Nestle at this state is that the company should now engage in investing more to build the company’s image in the market as of that company which has complete responsibility in the corporate market (Grant, 2013). It has already been evident that Nestle has been a boycotted company is various regions across the world because the company has been perceived as a company that engages in crimes especially when it comes to practicing safe environmental activities.
The organization also needs to ensure that the specific image of the company therefore is changed to a valuable one. In addition, the organization requires to ensure that its products are doing proper in all the market with regard to value generation and in those markets where the products of Nestle are not doing good from there the product should be removed(Grant, 2013). There are certain products which cannot be sailed across borders in a smooth manner. Nestle has its operations in the market culture where it needs to make sure that sunken costs do not take place.
The department of Research and Development is always faced with the barrier of evolving trends which are not only present at the first stage of product creation but also in the final step of finished goods (Grant, 2013). Therefore, Nestle should enable automated technological advancements all over its research and development department anticipating the requirement of the customer with respect to future sustainability.
The strategic policy at Nestle is to grasp hold on those economies that are emerging; however an insight should be laid by the company on emerging customers which are the emerging opportunities in the emerging markets (Grant, 2013). This can only be done by further making right categorical choices, insights on the customer, thinking innovatively, researching and developing with key drivers of technology, focusing on emerging products in the market to find ethnic opportunity in them and to take up the premium to move far beyond not only the services or the products but the creation of new opportunities with regard to emerging customer in the market.