Also, the actual sales depend upon the advertisement effect and coverage of the Product. The product service, if any required, can also be done by the Whole sale Distributor. The other aspect of covering each and every individual household or Company or Institution to the utmost satisfaction and Coverage is to do direct marketing of the product with a Sales Team who would reach to the Direct End User and sell the Product. The Sales Team will cover and follow up with the customers on a routine basis without leaving a single lead. Conversion of sales to enquiry generation is higher in Direct Marketing as there is one to one personal rapport developed, and the products strength’s merits and demerits can be discussed. Barbour is shown to be more traditional in its approach to marketing and most of its internal services are still non-automated. An alternate aspect of Direct Marketing is to reach through Online Marketing and dedicated Web creation and follow up will yield result as only a person who requires the product will send details via the questionnaire. Barbour is recommended to improve on these elements. The manufacturer of the product also has another way to sell his product without any hassles of appointing a Distributor or a Direct Sales Team is by appointment or giving the product to a Value added Reseller (ie) the product will be linked to another Parent Product and as a collective bundle, the sale will happen. Here the ultimate sale will be linked with the Parent products Sale and marketing strategy which will add to customer perception of product value.