論文 代寫：STP分析应用

論文 代寫：STP分析应用

STP分析是一种重要的工具和战略方法。分析技术支持公司解决和定义公司的市场。通过这种方式，组织可以实现其战略目标或净化其营销组合。它包括三个步骤:市场细分、目标客户和产品定位。这是一个循序渐进的过程，从分割和分析特定客户的需求开始(McKechnie, Grant和Katsioloudes, 2008)。然后，该部分用于目标定位和定位支持，以构建显示产品的计划。

論文 代寫：STP分析应用

STP过程的最后阶段涉及到营销组合的实现。Breitling手表主要针对高收入人群;因此，高收入阶层主要是公司的目标。奢侈手表非常昂贵，所以中产阶级买不起奢侈手表。奢侈手表被认为是人们的身份象征，而上层人士则打算消费这些手表。Breitling主要涉及制造业创新的高科技奢侈手表，用于航空和海洋工业(Sarangi, 2009)。

論文 代寫：STP分析应用

The STP analysis is an important tool and strategic approach. An analytical technique supports a company in addressing and defining market of the company. In this way, the organization can accomplish its strategic goals or purify its marketing mix. It involves three steps: market segmentation, target customers, and product positioning. It is a sequential process beginning with segmentation and analyzing the particular customers’ needs (McKechnie, Grant and Katsioloudes, 2008). Then the segment is used for targeting and positioning support in building a plan to display the products.

論文 代寫：STP分析应用
The final stage of the STP process involves the implementation of the marketing mix. The Breitling watches are mainly for high-income groups; thus high-income segments are mainly targeted by the company. The luxury watches are very expensive, so it is quite not possible for the middle-class people to afford the luxury watches. The luxury watches are considered status symbol for the people, and high-class people intend to consume these watches. The Breitling mainly involves with manufacturing innovative high-tech luxury watches used in aviation and marine industry (Sarangi, 2009).