Ebay is popular in the name of world’s top online marketplace which was founded in the year of 1995. This corporation has a prestigious reputation for providing the most powerful platform in the online world where an entire community of different businesses as well as persons interacts with each other for the selling and buying of diverse products and services. The official website of ebay offers trading on the basis of fixed price where thousands of item categories are available and under these categories millions of goods as well as services are offered. With the help of customized sites that are user-friendly in nature with easy-to-use interfaces, ebay enables buy and sell operations throughout the domestic, nationwide as well as international market. Wide-ranging features of ebay enable the members of different countries to trade through the sites in a faster and more convenient method than that of any other ecommerce company (Thompson et al., 2013). The auction-style system in case of ebay is one of its kinds, by which the buyers get diversified options of purchasing different items. There is also another provision called Buy-It-Now, with the help of which the buyers can simply purchase the products or services at the most affordable cost with exciting offers but the prices are fixed. The items with fixed price can also be accessible via Half.com, which is a company brought to the consumers by ebay. By enhancing the traditional trading experience with innovative style of trading formats, ebay gets success regarding the development of the community. Services of ebay in the marketplace include- PayPal services, different style of trading tools for purchasers as well as sellers and provider programs for ideal solutions. Online payment service through PayPal is one of the high-flying services offered by the company (Terpstra et al., 2012).