The aim of this assignment is to conduct an analysis of the case study assigned in reference with three important questions. With key focus on having a better understanding about cross- cultural management difference, nature of strategic thinking, reconciliation of opposites, strategy paradoxes and strategy tensions, this case study analysis will be conducted as per different criteria. Providing a brief overview about the case study, a brief analysis and discussion will be conducted for the macro and competitive environment of the company from the case study. The case study assigned for the purpose of this assignment is that of IKEA in which key focus is on the efforts put in by IKEA for enhancing the sustainability of its wood supply chain. The paper will focus on answering three different questions. First, what are the major strategy tensions/dichotomies that the case has attempted to reconcile over the years? Second, do managers view these tensions/dichotomies as puzzles, dilemmas, trade-offs or paradoxes? And finally, what type of organization and mind-set do you think are needed to reconcile strategy tensions/dichotomies in the way the company in the case has?
Considering the context of the case study, the supply chain of wood was among the several strategic dimensions to be addressed by the company in order to move ahead with its ambitious plan of growth for doubling sales reaching 50 billion Euros by the year 2020. In addition to this, the strategy of each and every department of IKEA was in alignment with the People and Planet Positive strategy of the company (So et al., 2012). Nevertheless, sourcing of wood consisted of main lever that could be used by the company for increasing the positive effect upon sustainability. With key focus on this case study, the above mentioned three questions will be answered based on which concluding point will be drafted.
Also, in the achievement of sustainable supply chain of wood, the managers of IKEA faced a significant issue as they put in efforts for deciding how they should be meeting the overall goals in the ambitious sustainability plan of the company. In America and Europe, the political environment has significantly developed with time providing a stable environment for businesses like IKEA。