论文代写网：企业声誉管理

论文代写网：企业声誉管理

从过去的几十年中,丰田一直被认为是作为一个公司优质的产品。丰田面临的挑战在2010年至2011年,因为成功的进行了很长一段时间。优质产品,该公司是著名的,增加了风险因素参与公司的声誉。丰田未能理解的一个主要原因是其致力于公众与公众对其承诺的感知不同。在我们正常的流行文化是一个公司考虑自己的利益超过公众的利益。因此,新的东西是眼睛的怀疑。当丰田引入自动化产品,它会导致更多的信息要求的质量。最初,公司的员工能回答大部分的问题,能够控制局势,但慢慢地开始隐瞒公司的信息为了坚持自己的观点。这增加了公众的疑心。在那之后发生了什么是自然发生,发生在任何危机。公司的员工对自己的立场变得不安全,因此在信息共享变得更加谨慎。客户另一方面更加可疑,开始要求更多的信息通过其他手段涉及诉讼和法院。这一切导致声誉管理的形成(Piotrowski,2010)。以下的因素影响公司的声誉、信誉要求应该是管理。

论文代写网：企业声誉管理

From the past decades, Toyota has always been considered as a company with quality products. The challenges Toyota faced in 2010-2011, were because of the success it carried for a long time. The quality product, which the company was famous for, increased the risk factor involved with company’s reputation. One main reason which Toyota failed to understand was that its commitment to general public was different from the public’s perception about its commitment. In US, the normal culture that prevails is that a company thinks about its own benefit more than public’s benefit. Thus, anything new is considered with eyes of suspicion. When Toyota introduced automated products, it leads to more information that was demanded by the mass public. Initially, the company’s employees were able to answer most of the questions and were able to keep the situation under control, but slowly started hiding company’s information in order to stick to their own facts. This increases suspiciousness in general public. After that what happened is a natural occurrence which occurs during any crisis. The company’s staff became insecure about their own position and thus became more cautious in sharing information. Customers on the other hand became more suspicious and started demanding more information through other means which involve lawsuits and courts. This all led to the formation of reputation management (Piotrowski, 2010). Following are the factors which affected company’s reputation and demands that reputation should be managed.