论文代写-外部环境对企业相关战略的影响

论文代写-外部环境对企业相关战略的影响。了解和分析外部环境对企业相关战略的实现和盈利能力的影响，对于食品行业具有重要的意义。作为一个重要的例子，罗宾斯等人(2003)和汉森等人(2005)指出，外部因素不仅对组织的经营绩效有显著的影响，而且对企业战略的完成也有很大的影响。在这种特殊情况下，对食品的外部环境进行分析，再加上对内部因素的了解，将使食品能够改进目前的战略，并将战略任务转变为有效的行动。除此之外，零售行业的定位使公司能够适应并利用竞争优势获得成功。外部环境可以划分为两个不同的层次，包括行业环境和宏观环境因素，这些因素对公司边界以外的领域有重要的影响。

This part of the report will evaluate the industrial environment of Foodstuffs by the use of Porter’s five forces analysis. As mentioned previously, these include the threat of new entries, threat of rivalry, threat of substitution, bargaining power of the buyers and bargaining power of the suppliers.
Power to bargain among suppliers: As per Porter (1979), the more there is significance of suppliers, the more they can be stronger. Therefore, the business of Foodstuffs is known to have low dependence upon the key suppliers which mean that the power to bargain among suppliers is weak. The key reason is regarding significant value of share in retailing market in New Zealand and there is sale of many products across the industry. Supermarkets have been wielding substantial power to bargain among the key suppliers and there is a threat. The threat is that this power might be used in a way of affecting the competitive viability and vibrant market of supplier. This will turn out to be detrimental to the consumers. As the suppliers have key reliability to sell their production by supermarkets, the power to bargain among suppliers and supermarkets deals with a substantial imbalance.
Power to bargain among customers: Majority of the customers of Foodstuffs include individual purchasers who are known to have an extremely strong power of bargaining. Miranda et al. (2005) identified that customers of strong power enable the company to decrease the price in attributing the purchases across the stores of Foodstuffs. To meet the needs of the customers, delivery of products at low price is among the major strategies of Foodstuffs.
Threat from new entries: For Foodstuffs, threat from new entries is not considered as significant due to a number of reasons. The business has been set up such that a vast share in the related market is covered by the organization. The Group is based in South Island and North Island, with a collective control of approximately 52 per cent of the grocery market of New Zealand. Hence, this makes threat from new entries low.
Threat from the substitution of services and products: There seems to be an effective duopoly in the supermarket industry of New Zealand. This refers to the fact that the only real competitor of Foodstuffs is the supermarket chain of Australia, Progressive Enterprises. Hence, this makes the threat from substitution of services and products extremely low.
Threat from rivalry: The threat from rivalry is extremely low as Progressive Enterprises and Foodstuffs cover 98 per cent of the shares in the market.

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