The purpose of this analysis is to determine the feasibility of establishing a new product in the markets of Ireland. The brand management and the macroscopic analysis have been done in the research analysis. This has helped in gaining awareness that there is demand for the product in the local Ireland markets. It has been determined that an innovative and a refreshing taste would have potential buyers in the Ireland markets. There are many feasibility factors which would ensure that a product can succeed. However each product needs a separate identity and the brand is yet to be developed. Owing to this the future research design should be developing creative idea for the campaign, marketing mix based on the brand image and addressing the issues that this company will face when it decides to launch the product.
For the first activity it has been assumed that it would take less than 3 to 4 days to develop a comprehensive plan. Literature collection is an important data source as it aids in the secondary data collection this would take around 15 days to1 month. A lot of time and resources will be allocated. The research design would also occur simultaneously and would require one or two days.
The author has undertaken analysis of the academic models for establishing strong brand awareness. For critical analysis for relevance the model of the stratified research approach and secondary data analysis has been done. The culture of the place has also been explained to understand the feasibility and understanding the marketing.
The collection of data is another important source for the research. For this a month has been allocated. From which there will be analysis of the secondary and the primary data. For the discussion, analysis and writing it would take around a week.