The model of tour operations seems to be having some adaptations in local context within each and every market, being dependent upon the level of integrating vertically amongst the channels of distribution, tour operators and the airlines. This helps in linking the business products or services with the business market. In the market of Belgium, Northern part of Europe and United Kingdom, the model of business is that of vertically integrating the tour operators as well that is largely based on the utilization of their own business of airlines. The distribution of product is controlled by the call centres, websites and retail outlets. In the market of Germany, however, a significant ratio of the requirements of air capacity being sourced by the Condor Airline of Germany. The distribution of majority of the travel services and products is done by the travel agents who are third parties (Ahwere 2012). In the markets of source, where the operations are not conducted by the airlines, all of the requirements of air capacity are being sourced from different third parties, and in general, there is lower degree of distribution being controlled, in comparison with the markets of vertical integration.
Over the past few months, the organization has been making significant progress in the transformation their business. The organization has now been identified as being stronger having the ability of overcoming pressures at external level like Egypt (Coleman 2008). The organization has been successful in being diversified with online revenue of 3 billion Euros by increasing flexibility in their strategies.
The efforts of the strategies are focused towards the reinvention of itself as an agent of travel in the retailer of travel. There is an essence in the efforts of reinvention that is the organization is not willing to sell products of third party, and change its focus of being the middle agent (Williamson2012). The organization has been showing willingness towards the creation of products under their own brands, by exclusively building those and becoming a retailer.