论文代写：啤酒销售

论文代写：啤酒销售

中国啤酒行业开发了自1990年代末以来,在某种程度上,这个行业目前被认为已经进入成熟阶段。同时,啤酒在北京市场的销量在2013年这个工程也迅速增加,北京的市场总容量预计是150万,成为大约85升capita.Due庞大的市场规模,之间的竞争加剧了中国三大啤酒公司:哈尔滨啤酒有限公司,燕京啤酒集团,和雪花啤酒Group.At在场,燕京啤酒集团仍然是市场leader.However,哈尔滨啤酒公司已经增加了更大的市场份额在北京奥运战略,而雪花啤酒集团也试图扩大他们的销售在首都通过高投入成本strategy.This论文试图分析哈尔滨啤酒有限公司的发展状况和销售策略,领先国内啤酒公司,为了提供理论指导和参考公司的后续宣传策略,为了改善其未来发展。

论文代写：啤酒销售

China’s beer industry has developed significantly since the late 1990s, to the extent that the industry is now considered to have entered a mature stage. Meanwhile, beer sales in Beijing have also increased rapidly in this period．In 2013，the total market capacity of Beijing was expected to be 1.5 million kilolitres, which is roughly 85 litres per capita．Due to the large market size, competition has intensified among China’s three leading beer companies: the Harbin Brewery Co.; the Yanjing Beer Group; and the Snow Beer Group．At present, the Yanjing Beer Group is still the market leader．However，the Harbin Brewery Co. has made a surge for a larger market share in Beijing  by way of their Olympic strategy, while the Snow Beer Group has also attempted to enlarge their sales in the capital through a high-input cost strategy．This thesis attempts to analyse the developing status and sales strategy of Harbin Beer Co., a leading domestic beer corporation, in order to provide theoretical guidance and reference for the company’s subsequent promotional strategies, and in order to improve its future development