News media works to present the news to the recipients and in doing so, to ensure that the news is presented in an unbiased way. However, the concept of framing the news for the audience would ensure that news is presented in a certain way for the audience. For instance, some news is presented in a way where the audience would be able to understand how the builders are scammed nz website the news is presented in a way which highlights that the police and authorities have to be more active. Different representations are presented to the people by these news source. nz has paid advertisements on its website that benefits from the advertisements, and the website will hence have to ensure that they present news that is popular and is current. It has to provide news that would attract visitors to read its news and this tactic hence reveals a commercial interest for the site. In a way, these articles also add to a form of marketing for the site.
Now consider those sites such as that of Deloitte, ANZ and the Identity Support Service care idCare. Now these sites have a mutual obligation to the customers that they work with. Although it might not be a contract or a written rule, these companies would have an obligation to inform their clients and the people they work with of information that would be pertaining to the business that they conduct with them. Now companies such as Deloitte directly presents financial services to the people and hence the company would have to work on ensuring information on these forms of scams reaches the people they work with. These issues would not only affect the people and their businesses but would directly and indirectly affect Deloitte as well. So in this case the news representations of Deloitte have a motive which is to inform its customers and also retain the good name they have in the industry. On the other hand, such news and information sharing would be good for the brand name of companies such as Deloitte as the customers would think it to be a news worthy brand that has the current information in the industry, the opportunities, and the threats, etc. On a similar note, the websites such as idCare publish news on the scamming issues and these websites do present the issues in a more controlled way compared to that of Deloitte.