The world is full of opportunities which can make the lives of its people better. The job of the companies which are engaged in various sectors, offering different types of services are required to provide services within the prescribed timeframe. Companies like Uber and Airbnb rely heavily on consumer content and evaluate customers experience to create value for other customers or clients. The old customer content, as well as experiences shared by old customers or clients in this regard, is considered and evaluated to create value for the future customers. Value creation cycle includes innovation, business model innovation, value creation strategies and market evaluation etc (Rothärmel, 2017). To create value, the companies required to evaluate the market, make thing or service better, make value creation strategies and make the customers or clients satisfied.
The global world has become a digital economic marketplace and is tending more towards digitalization of economy with advancement in technology. Sustainable success in a digital economy comes from improving customers, clients, channels and suppliers experiences. Airbnb and Uber will be able to create value by making the connections or communications easier which the customers, clients or users see as valuable. These sharing economy giants has to evaluate the value they receive from user participation, contribution, links and should work to attract more customers, to create more values along with increasing their own brand image. One of the methods of creating value is to determine how organizations should organize them in harvesting the best value of network effects to boost the quality of service, opportunity and user experience (Saloner, Shepard and Podolny, 2011). In Uber’s business and the Smartphone app make the customer and the drivers more valuable for the company as well as for each other. Airbnb’s digital app and websites add value to its business by making the process of access for inquiry or booking easier.