论文代写：航运公司
据说，高度依赖影响客户采用社交媒体的组织的商业案例是明确的。世界各地的一些品牌通过与市场平台的互动，通过信息共享和影响力在这一过程中得到保障，从而利用自己的个人追随性，寻求获得社会货币。它已被确定为一种用于营销目的的具有吸引力和成本效益的方法（Rudbeck，2013）。马士基航运公司的组织就是这样一个跳过传统数字通信技术的组织，而是在组织业务中培养社交媒体文化。
基于马士基航运公司案例研究，将重点分析与管理有关的案例研究和涉及的某些问题。将根据不同的维度进行分析，并提供建议。
案例研究概述
马士基航运公司是丹麦哥本哈根全球最大的集装箱运输集装箱公司。通过在2012年赚取270亿美元的收入，该组织在全球范围内定期从市场获得15％到17％的股份（Rudbeck，2013）。为了对客户和他们的意识给予高度的重视，组织开始了组织的社交媒体计划，从而大大改变了组织的前景。但是，在这个特定的阶段，组织在管理过程中遇到了一些问题。
成功的关键驱动力
马士基航运公司原有的社交媒体战略已经由Jonathan Wichmann在交流部门的经验以及其他公司在社交媒体上的经验得到了发展。这一战略有助于组织取得成功。组织成功的主要因素是该组织的综合战略有四个重点领域。
论文代写：航运公司
The business case for organizations that are highly dependent on impacting the customers for the adoption of social media is said to be clear. A number of brands, across the globe, seek on gaining social currency, by coming in interaction with the market platforms by information being shared and influence being secured within the process to leverage own individual followings. It has been identified as an engaging and cost efficient approach used for the purpose of marketing (Rudbeck, 2013). The organization of Maersk Line was one such organization skipping the top to down traditional approach to the technologies of digital communication, and rather created a focus to grow a culture of social media in the organizational business.
Based on the case study of Maersk Line, focus will be created on analysis the case study with respect to management and certain issues involved. Analysis will be done on the basis of different dimensions and recommendations will be provided as well.
Overview of the Case Study
The organization of Maersk Line is known to be the largest company shipping containers across the globe, situated in Copenhagen, Denmark. By earning the revenue of 27 billion dollars in the year 2012, the organization was found regularly capturing fifteen to seventeen per cent of shares from the market all across the globe (Rudbeck, 2013). In order to give huge importance to customers and their awareness, the organization began the program of social media for the organization that has resulted in changing the outlook of the organization in a significant manner. However, the organization faced a number of issues in the process of management in this particular phase.
Key Drivers of Success
The original strategy of social media for Maersk Line had been developed as well as implemented by Jonathan Wichmann considering his experience from the department of communication and the experience of other companies in social media. This strategy had helped the organization in being successful. The main factor of success for the organization was the comprehensive strategy of the organization having four key areas to lay emphasis upon.