论文代写被发现-显示广告的形式

论文代写被发现-显示广告的形式。显示广告是一种不同于普通文本广告的广告，它包括许多富形式，如横幅、富媒体文本图像等。在在线广告中，显示广告也将包括音频和视频元素。与其他系统相比，传统报纸和印刷媒体在吸引显示广告方面仍然有积极的影响，因为互联网作为一种广告媒介改变了显示广告的构建方式。缺乏展示广告制作经验的人最终会把广告搞得一团糟。他们可能会利用横幅广告，这些广告遍布整个网页，或者可能会让更多的广告充斥整个网页。几个竞争广告和更多的可能会放在页面上，这可能不会吸引用户。本篇论文范文论文代写被发现-显示广告的形式分享给留学生阅读。

Display advertising is one where the advertising unlike the normal text advertisements would include many rich forms such as banners, rich media text images and more. In online advertising, display advertising will also include audio and video elements as well. Traditional newspapers and print media continue to have a positive impact when it comes to attracting display advertising more than other systems because the internet as an advertising medium has changed how display ads are being constructed. People who lack the experience in constructing display advertising end up cluttering the advertisement. They might make use of banner advertisements that are emblazoned all over the web pages or might end up cluttering the page with more advertisements. Several competing advertisements and more might be placed on the page and this might not appeal to the user. The advertisers are aware of the problem, too. Hence traditional print media houses attempt to present their print style of display advertising in their web pages as well and this hence appeals to display advertisers as well.

Newspapers such as the Financial Times and the London Times in UK rely on the paywall effects to increase their display advertising in newspapers. The paywall is usually the charge that has to be paid by a consumer in order to view the newspaper content. Now the paywalls come in different forms (The Economist, 2011). They are either watertight such as the London times where to even view any content, the user has to pay or subscribe or might be slightly porous. Now what the paywall does is restrict the number of users that can access the content freely online. So this restriction would motivate users to either subscribe or go in for the more economical edition of reading which the print media is. So this way, publishers are able to keep their print media in circulation and this also attracts display advertisers. However, this is not a very stable approach, considering not all news media are watertight with respect to the paywalls. Some newspaper Medias might be porous and hence there is the threat that readers of one newspaper might migrate to using another.

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