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留学生作业代写:汽车工业

留学生作业代写:汽车工业

日产汽车的未来在于动员具有强大差异化战略的目标群体。汽车工业最近一直感到市场的压力。像丰田这样的公司倾向于在美国销售大量来自日本的汽车。另一方面,日产(Nissan)和本田(Honda)等公司拥有更好的敞口,他们的产品在艰难的环境中取得了良好的效果(Minette, 2001)。在美国,据估计尼桑的销售表现不会更好。尽管如此,由于其战略,日产的远期收益已经翻了一番。日产的微环境遍布全球,并以三菱的积极面为优势(Landsburg, 2001)。例如,三菱在东南亚拥有强大的市场,而日产并没有把这视为优势。日产也试图引入汽车金融业务,因为三菱没有。公共选择理论认为在任者将根据目标的利益利用权力(Alberto, 2005)。

留学生作业代写:汽车工业

日产(Nissan)和三菱(Mitsubishi)的合并,得到了目标受众的积极响应,使他们的合作受益,并将其提升到一个新的水平。在英国退欧谈判后,政治气氛发生变化后不久,日产试图以相对于同行相当低的价格做多。在交易结束时,公司获得了4.2%的跟踪股息,显示出了安全性和吸引力。这最终将政治气候转变为有利于日产的状况。日产目标人群的识字率和认知度都很高(Shamir, 2011)。通过价格合理的定价策略,该公司在客户中产生了强大的影响力,并获得了全球汽车行业的巨大份额。社会和技术环境再次对日产有利,因为日产汽车生产迅速,能够保持销量增长(Nissan, 2015)。在分析宏观环境差异化战略时,将实际产品与扩增产品相结合听起来既有趣又独特。

留学生作业代写:汽车工业

The future of Nissan lies in mobilizing the target groups with strong differentiation strategies. The automotive industry has recently been feeling the pinch in the market. Companies like Toyota tend to sell a large number of cars in US that are from Japan. On the other hand, companies like Nissan and Honda have had better exposures and their products have yielded good results amidst the tough environments (Minette, 2001). In US, it was estimated that Nissan wouldn’t perform better in terms of sales. Still, the forward earnings of Nissan have doubled due to its strategy. The micro environment of Nissan is spread to customers across the globe and it has utilized Mitsubishi’s positive aspects as its strengths (Landsburg, 2001). For example, Mitsubishi has a strong market in Southeast Asia whereas Nissan does not having taken this as strength. Nissan has also tried to introduce auto finance operation as Mitsubishi did not have one. The public choice theory has suggested that the incumbents would utilize the power as per the target’s benefit (Alberto, 2005).

留学生作业代写:汽车工业
Nissan and Mitsubishi combined together received favourable responses from the target audience that benefited their collaboration and took it to the next level. Soon after the political climate had altered after Brexit had performed the negotiation, Nissan has tried to long trade at a considerable discount to its peers. At the end of the trading, 4.2% trailing dividend was obtained which showed signs of security and attractiveness. This has eventually turned the political climate to a favourable condition to Nissan. The literacy rate and awareness of the targeted population about Nissan are very high (Shamir, 2011). Through affordable pricing strategies, the company has created a strong impact among the customers and also gained huge shares from the global automobile industry. The social and technological environments are again favourable towards Nissan as it had rapid production of vehicles that could keep the sales moving (Nissan, 2015). The combination of actual and augmented products to the customers has sounded interesting and unique when analysing the macro environment differentiation strategies.