The political and the legal framework outline the rules which the business had to abide by. Since Reckitt and Benckiser operations are spread in sixty countries, it has to take care of the different policies, laws, legal framework in each of the sixty countries. Since the company is into the healthcare segment, it is heavily regulated by European Union, United States government and individual company governments. The company has to strictly abide by the manufacturing standards, ingredients, product safety, labor standards, marketing and advertising claims are all subject to the detailed and developing regulations. The company engages itself in online advertising videos so as to convey the fact that it is present in all brand friendly spaces (Henderson & Johnson, 2011).
The company is committed to doing its business in such a way that the company is responsible, environmentally sound and is sustainable in nature. The company understands the importance of working in such a way so that it realizes the opportunities and manages the risk which might arise from the environmental impact of the business so that they can help in environmental performance and advancement towards ecological sustainability.