The research paper will guide in developing a detail analysis about the joint venture and the company selected for this joint venture is Ford motor company and Changan automobile company. Changan ford motor company was established in 2001 April 25 and mode of operation adopted by the newly developed company was joint venture. The capital registered for this company was 98 million US dollars. The unit case of each company was about: 50% by Ford Company, Changan group was holding 24% and 26% of the Changan automotive. In 2006 the company was renamed as Changan Ford Mazda automotive company. This was done after the investment done by Mazda in the company. The company holds 15% of the share in the company now and others companies are holding the share of 35% and 50% in this joint venture. The core values of the Changan for motor company explain about the motivational concerns for their employees and how can these concerns develop in fulfilling the needs of their consumers. The sharing of wisdom, entrepreneurial spirit and strength is developing in this joint venture. The values of the company explain about the cultural differences and how these differences will be used productively by increasing the good faith, contribution of every individual of the organization and continuous improvement. Cultural differences like Individualistic and collectivist culture of both the companies will be discussed along with the conflicts that rose because of these differences (Smith, 2007). All of these cultural aspects and differences of both these companies will be discussed in the assignment.