金斯顿论文代写：苹果——功能和形式
金斯顿论文代写：苹果——功能和形式
苹果的愿景和使命看起来普通,承诺提供最好的数字体验。苹果简单是传奇像苹果标志本身。然而简单的外观显示复杂的工艺设计,创新技能和用户信心合并成一个强大的全球成功的场景。苹果的最高位置不能理所当然的三星和东芝可能有不同的像巧妙地引入复杂的想法来捕获顾客。光滑的设计不能保证未来。
分析师罗布(2004)认为,苹果与动态市场营销,突出展示一个新的生活方式,而不是技术噱头来吸引顾客。不是每个人都在众多民众的技术信息。苹果的形象来源于小工具而不是一吨的技术信息。广告有针对性的心,而不是头脑。
核心竞争力是一个特定的因素,企业认为中央公司或其员工的工作方式,满足三个标准(普拉哈拉德和加里哈默尔,1990):
•不容易被竞争对手模仿。
•可以广泛应用在产品和市场。
•必须致力于最终产品或服务的价值客户。
金斯顿论文代写：苹果——功能和形式
The Apple vision and mission seem ordinary, promising to deliver the best digital experience. Apple simplicity is legendary like the Apple logo itself. Yet simplicity by appearance indicates complex craftsmanship of design, innovative skill and user confidence merged into a mighty global success scenario. Apple’s supreme position cannot be taken for granted in the face of Samsung and Toshiba that may have a different bag of tricks like subtly introducing complex ideas to capture customers. Sleekness of design can be no guarantee of the future.
Rob Enderele (2004) believes that Apple stood out with dynamic marketing, presenting a new lifestyle rather than technological gimmicks alone to attract clientele. Not everyone among the teeming masses is techno-savvy. The Apple image derives from its gadget and not a tonne of technical information. Inspired advertising targeted the heart rather than the mind.
Core competency is a specific factor that a business sees as central to the way the company or its employees work, meeting three criteria (C. K. Prahalad & Gary Hamel, 1990):
- Not easy for competitors to imitate.
- May be used widely across products and markets.
- Must contribute to the end value of the product or service to customers.
