Business operational Model
A business operating model is important due to following reasons:
It provides a way to translate business strategy into execution
It provides end-to-end view and integration of various core business processes
Thus for Dragon Travel and Tourism services, Unification business operating model will be implemented. This model represents a business which has high business process integration, and high business process standardization. Thus a unified business model will ensure that the company is able to focus on offering travel and tourism services in a highly integrated way. This will not only help the organisation to save operational cost, but will also help the organisation to understand important customer feedback related to services offered by the company.
For the ground transportation services, company will hire a fleet off 10-15 four wheelers in different categories such as SUVs, hatchbacks, sedans etc. Initially organisation will not purchase these vehicles and will collaborate with local transport suppliers with whom profit will be shared accordingly. There will be one main office premise for the company in central region of Macau. This office will be the centre of all the activities taking place in the company. All the logistics and IT infrastructure will be based out of this office. Company will partner will a medium sized IT organisation to fulfil its Information Technology based requirements such as corporate websites, e-commerce etc.