店内没有送货上门。这将使目标市场非常利基。在日益增长的世界中，个人忙于赚钱，他们没有时间去购买房屋（Heskett et al。，2011）。然而，他们也希望他们的产品能够在家里交付，从而让Sainsbury有机会扩大其目标客户市场。
There is no home delivery in the stores. This will make the target market to be very niche. In the growing world, individuals are busy making money and they do not have time to go for shopping for their houses (Heskett et al., 2011). However, they would also want their items delivered at home allowing an opportunity to Sainsbury with regard to expansion of its target customer market.
Problem to implement: There are considerable numbers of situations where it was identified that Sainsbury has not been able to follow its plans and implement them. This keeps the company away from many opportunities even when it wants to enter China.
Growth: The organization has been consistent with various ongoing projects in China which can make the company enter the market of China. This can happen if the company provides quality to the Chinese customers.
Technological advancement: Company has several modern age technological equipments to work with. This has allowed the employees to have some eco-friendly time.
New competitors’ threats: The Market of China is blooming and the market is dynamic in nature. This has made several competitors to enter the market of China. The company will face severe competition and so should have its items better than the rest in the market.
Changes in Technology: The systems of Technologies always keep updating and finally being replaced. This makes way for more and more new technologies. Sainsbury being a bigger organization may face lack of technological issues in the Chinese market because the technology that the Chinese market uses in its market of Supermarket and malls, will also need to be used at Sainsbury.
Takeover of company of foreign appraisal: British people are represented by the organization of Sainsbury but the company has diverse population with diverse cultures who may make the company transform its culture according to the culture of China.