加拿大最强代写：星巴克店面选择

加拿大最强代写：星巴克店面选择

星巴克又犯了一个非常关键的错误。星巴克无法为澳大利亚的消费者提供有机体验。这可以被认为是关键的战术错误。星巴克在美国西雅图开了一家店，就开始了它的运营。那个时候的国家没有真正的咖啡文化。西雅图咖啡消费者的想象力抓住了星巴克提供的想象力。第二家店开业时的咖啡文化与星巴克(Starbucks)强加给西雅图消费者的咖啡文化相同。到那时，第三家星巴克出现在这个城市;当地已经产生了需求拉动。早些时候，麦当劳以同样的方式在澳大利亚发展。他们在每个城市只开了一家商店。供应不能满足需求。这就造成了人为的稀缺性，产生了巨大的品牌认知度、良好的品牌认知度和围绕品牌体验的兴奋感。但星巴克在澳大利亚的做法却完全相反。他们立即在每个城市开设了许多商店。他们试图强行进入市场。

加拿大最强代写：星巴克店面选择
星巴克选择卡尔顿的Lygon Street作为其在澳大利亚的第一家店面，这是在地图上的一个重要错误。选择莱昂街(Lygon Street)的辉煌在很大程度上已经丧失。然而，墨尔本人在他们的集体意识中，仍然占据着一席之地。这个地方是墨尔本咖啡的发源地。然而，星巴克所代表的文化与Lygon Street所代表的咖啡文化恰恰相反。这实际上是对墨尔本那些经常喝咖啡的人的侮辱。因此，星巴克在美国的发展虽然是有机设计的，却试图强加于澳大利亚人。星巴克在澳大利亚的营销策略是使用巨大的围板，甚至尝试让消费者在这家综合影院点咖啡，咖啡的大小有点像爆米花。因此，星巴克在澳大利亚的体验并不是有机的。这是一次植入。澳大利亚消费者没有发现。这是星巴克强加给他们的。然而，值得注意的是，澳大利亚人在很大程度上对连锁咖啡店现象无动于衷。

加拿大最强代写：星巴克店面选择

There is one more mistake Starbucks made which proved to be very crucial. Starbucks could not deliver the consumers of Australia an organic experience. This can be considered as critical tactical error. The Starbucks started its operation with the opening just one store in Seattle, USA. The nation at that time was bereft of true coffee culture. The imagination of the coffee consumers in Seattle captured the imagination provided by Starbucks. The second store was opened with the same coffee culture that was imposed by Starbucks on the Seattle’s consumers. By the time, the third Starbucks store came up in the city; a demand pull was already created in the local area. Earlier, in the same way McDonald’s grew in Australia. They opened only one store in each city. The demand could not be met by the supply. This created something of an artificial scarcity, which created a huge brand awareness, good brand perception and excitement around the brand experience. But the approach of the Starbucks in Australia has been quite the opposite. They immediately opened a number of stores in each city. They tried to impose themselves in the market.

加拿大最强代写：星巴克店面选择
As a vital error in mapping the place, Starbucks chose Lygon Street in Carlton for its first store in Australia. Much of the lustre that chose Lygon Street once had has been lost. However, the people of Melbourne in their collective consciousness, still holds the place. This place was the birthplace of coffee in Melbourne. However, the culture that Starbucks represents is very the contrary of what Lygon Street stands for in terms of coffee culture. This was in fact an insult to the senses of the people of Melbourne who are regular coffee drinkers. Therefore, while the growth of Starbucks in US was designed organically, it was tried to be imposed upon the Australians. The marketing tactics of Starbucks in Australia had been with huge hoardings, and even tried upon the consumers in ordering coffee in sizes like something of popcorn at the multiplex. Therefore, the experience of Starbucks in Australia has not been organic. It was an implantation. The Australian consumers did not discover it. It was imposed onto them by Starbucks. However, it should be noted that Australians are to a large extent impervious to the phenomenon coffee shop chain.