In this existence is present and companies that are present in the existence stage are working for the development of their customer segment and market. They are working for the development of the products and services but this stage is the most difficult stage of all times. In this stage Google is not coming because the company has reached far better position in the market and as it was innovated in 1990s the existence stage of the company has already passed. In the existence stage the owners of the company worked hard for developing the concept about search engine and how their innovative idea was a deal breaker in the market.
In stage two the organization is simple and they have limited number of employees because they are setting the business so they need limited number of employees for fulfilling the basic requirements and jobs. System development is low and at this stage the main goal of the company is to survive in the business and reduce their expenses so they can use these resources for the future. As for Google the company they have survived at this stage because from the beginning owners of the company are empowerment to their employees and major shares of the company were held by the employees. They not only survived but they made sure that they had new ideas for the market.
Stage 3 explains about the success and how this success is handled by the company. At this stage the decision facing is about the owner that is making decisions for the company that is taking the company towards success and development. Alternatives and contingency plans are developed at this stage that is important for the future. When the company is at breakeven they are making strategies for earning profit in the future. At this stage sub stage f disengagement is present and economic health is obtained by making the decisions that are competitive and help the company in making decisions. Google reached success during 1998 when they privatized the company and gave 58% of shares to the stockholders in the market. This was a turning point for the company because market understood new and innovative products and services provided by the company.