加拿大营销学论文代写：时尚市场
加拿大营销学论文代写：时尚市场
在正常的时尚市场中，总是有季节感，变化和身份危机的变化。消费者的偏好是基于目前被认为是新潮的。去年的时装很快就过时了，这也是大多数时装公司试图在工作中使用一个持续的主题的原因之一。在创造夏季和冬季模式的同时，设计师可以使用独特的设计元素（Easey，2009）。保留这些设计元素的一部分是设计师和时装零售公司能够保留他们的消费者。然而，快速的时尚趋势是这样的，服装的身份和元素的不断变化，匹配的坡道趋势。在时尚活动中展示的衣服很快就会在店内展出。在这里，消费者的动机是由长期的消费者满意度，零售业的服装款式，经济和价值等因素驱动的。这些都是非常传统的价值。但是在快速时尚产业中，影响消费者选择的挑战和因素则更为不同。
一方面，人们注意到像Zara这样的快时尚公司被指责为不道德的采购。由Zara制造的服装是更现代的时装设计，因此随着季节的设计变化，服装线也是如此。当重点放在普通零售商身上时，这可能不是一个主要问题，因为时尚品牌不可能大规模生产。然而，像Zara这样的公司不仅在设计上转换成服装，而且还在大量生产。什么是新潮到达消费者更快（汤普森等，2007年），但这些服装可能被搁置一样快，当其他更新的时尚来到图片。
加拿大营销学论文代写：时尚市场
In the normal fashion market, there is always a sense of seasons, changes and the identity crises between changes. Consumer preferences are based on what is considered trendy in the present moment. Last year’s fashion is soon outdated and this is one reason that most fashion companies try to use an ongoing theme in their work. While creating summer and winter patterns, designer might use design elements that are unique for them (Easey, 2009). Retaining some of these design elements is how the designer and the fashion retail companies are able to retain their consumers. However fast fashion trends are such that there is a continuous change in the clothing identity and elements that match the on ramp trends. Clothes that are being displayed at fashion events are very soon presented in the store. Here consumer motivations are driven by long time consumer satisfaction, clothing styles available in the retail industry, economics and value and more. These are quite conventional values. However in the case of the fast fashion industry the challenges and the factors that influence consumer choices are much more different.
At one end, it has been noticed that Fast Fashion companies such as Zara are being accused of being unethical in their sourcing. The clothes that are manufactured by Zara are more current fashion designs and hence as the design of the season changes, so do the clothing lines. This might not be a major problem when the focus is on normal retailers as fashion lines may not be produced in a mass way. However companies like Zara ramp up not only on the design conversion into clothing, but also ramp up mass production. What is trendy reaches the consumer faster (Thompson, et al. 2007), but these garments might be shelved away just as fast when other newer fashions come into the picture.
