The business organization has been creating a focus to create the products within the name of their own brand by the exclusive achievements in order to become a retailer. The organization is known to be having 30 brands under its name in the market of United Kingdom but it is showing willingness in order to cull that down (Ingle, 2008). However, the strategy of this particular business organization is creating a focus in order to brand itself with a newly differentiated logo and tagline. This will lead towards creating the new structure of the business organization.
The newly significant brand has contributed in outlining this willingness for helping the organization of business for the transformation of structure in the process of unifying its business operations (Jobber, 2007). This has been identified as an adequate strategy, and hence, no changes must be made for helping this particular strategy for complete unification and new branding. This will help to capture the essence held by the business organization.
The present structure in the business organization is creating a focus on inspiring the individual journeys for a significant number of customers. There has been a transformation in the business organization in order to improve unique and better model for the operations of the business. This has contributed towards the delivery of a number of different milestones (Coleman, 2008). The business organization has been successful in order to build a strong base of online and digital presence within the market for a successful future of the business organization.
A new and differentiated portfolio for the products of Thomas Cook has been established by the business organization in order to inspire the individual tour and tourism of the base of customers (Chisholm, 2010). There is assurance for quality in providing for the base of customers.
With the present structure in the organization of Thomas Cook, a methodology has its availability in order to ensure further professionalism in the business organization. Clarity is maintained in the proposed strategy for successfully initiating the growth with adequate level of profitability and there has been availing a number of momentums for the delivery of targets that have been set by the business organization (Farrell, 2014). The present structure of the business organization of Thomas Cook can be considered as being highly adequate and appropriate.