Many entrepreneurs are well known just by jotting their ideas on a napkin after which they just run off to find financing.
Basically, it helps in providing brief answers to the main key questions that are required to be answered to make the plan a successful one (Solis, 2011). It has one of the biggest advantages of the “80-20” rule which states that this method allows you to gain around 80% of the benefits of your business planning with only about 20% of the effort.
The big company version of this method is the just-do-it thought. It’s like if an employee has an idea, he can convince the management to just do it (Booms et.al., 1981). These plans sometimes, actually many times work and are sometimes even necessary to be carried out but they are generally not recommended when substantial resources are involved. There are two techniques that are involved under this plan which includes Sound planning and thoughtful implementation that helps in making it a long-term success in business.
Well, if we take a look on the e-marketing strategies that Apple has adopted, we can notice that Apple has not used any kind of these basic and common e-marketing strategies (Booms et.al., 1981). Since we all know that how successful this brand has been and how consistent it has been in providing services to its customers, Apple has it’s own different marketing strategies that have not even revealed properly to the public but yes, some of the marketing strategies are there that cannot be hidden and that are to be launched in front of the public and after having a look on those strategies, we cannot deny the fact that Apple has used exclusive techniques that have never been used by any other brand (Solis, 2011).