人们使用IM管理信息的一个重要原因，是因为有群组中的多人聊天的能力。通过使用诸如whatsapp这样的IM应用程序，人们可以轻松地创建一个组并互相交谈。这几乎和许多人在一个地方互相交谈类似。这些团体可能是在个人层面，也可能是职业级别(卡梅隆，a . F)。&韦伯斯特,2005)。不同组的创建对于讨论大量重要的事情是很有用的。员工可以轻松地与其他员工交谈，讨论重要的问题和工作，并能轻松地相互联系。
在使用IM的动机中，前面出现的另一个因素是应用程序使用的价格友好性。每个参与者都说他们已经有了一个互联网连接，这对很多事情都是有用的。因此，在IM应用程序上没有额外的开销(Carey et al,2004)。
Another factor which is important in governing the behavior of the people towards the use of IM Messenger includes the ability to chat to multiple people in a group. By, using the IM application such as whatsapp, the people can easily create a group and talk to one another. It is almost similar to a large number of people talking to one another at a place. The groups may either be at a personal level or the professional level (Cameron, A. F., & Webster, 2005). Creation of the different groups is useful for the purpose of discussion on a large number of important things. The staffs can easily talk to the others who are on leaves and can discuss important issues and work and can easily connect to one another.
Another factor which come fore-front in motivation of the people for using IM was the price friendliness in the use of the application. Each of the participant said that they already have an internet connection which is useful for a large number of things. Therefore, there is no additional expenditure for talking on IM Applications (Carey et al, 2004).
The behavior of the group depicted that in-spite of limited expenditure they can stay connected to their friends and others continuously. Thus, it proved to be a great medium for the purpose of interaction and socialization for the group (Czerwinski, 2000). Also, it was observed that they are happier as they can communicate with their friends who are staying in different countries of the world. Thus the enhanced collaboration and the improved efficiency amongst the people is a factor which makes IM Applications more useful.
Information archiving is another factor responsible the behavior of IM users. Through IM the people can not only chat with one another but they can also exchange different information, Product Specifications and various other information.