The United Kingdom hospitality industry has a tremendous opportunity here if they develop seaside resorts. The United Kingdom already attracts major proportion of its tourists to its seaside. Daily Mail reports on the seaside places that are relaxing enough for the tourists that are already available at quite cheaper rates. For family tours, Dorset with its UNESCO Natural World Heritage site makes an excellent location. It has a seaside town -the Cobb harbour that adds to the places to visit here. The Isles of Sicily is yet another place which is easily accessible from the main cities in the United Kingdom. The Suffolk Beach, East Yorkshire is some more spots that are readily accessible and offer a variety of options for tourists and consequently (Daily Mail, 2013) seaside resorts. Seaside resorts also must develop because these tourist percentages are supposed to rise in the near future (Xinhua news, 2013). In this context this research analyzes two existing resorts and establishes the differences in marketing, establishment and more to depict how their key success factors differ.
The Government has also acknowledged this growing trend and are moving on to meet the needs. The Department of Communities and Local Government in 2012 have announced that Government backing will be provided to a few seaside projects. These seaside projects will include help for local enterprises for seaside resorts. A £24million Coastal Communities Fund was established for the same to diversify seaside communities (Department for Communities and Local Government, 2012). The funding comes in the wake of increasing economics in the seaside tourism industry. In particular it has been seen that enterprise apprentice schemes, seaside rejuvenation projects and more are going to increase. Furthermore the funds were announced to be increased from £4million to £28million. The community’s secretary Eric Pickles has also stated that there are multiple opportunities present in this sector. There are opportunities created by newer industries that work around the tourism sector and The Government is keen to help these industries establish a greater presence. In fact this is seen to be the best way for the Government to help the local seaside resorts also (Department for Communities and Local Government, 2012). This support provided by the Government is a ready opportunity for most seaside resorts. An analysis of the same could reveal ways for these resorts to improve their innovativeness and more to align them to a more successful perspective.