促销 – 苹果iPhone6的促销活动由于其目标受众而更多地遵循“超线”战略，而不是“线下”战略。 iPhone 6拥有一系列精彩的促销活动，从头版日历的单页首页广告到电视上的广播广告和视觉广告。
苹果一直相信自己是第一个也是最好的。苹果公司的营销哲学纯粹是基于三种关联 – 同理心，专注和诠释。移情是指能够比竞争对手更好地了解客户及其需求和需求。苹果的重心始终放在消费者身上，他们为此付出了最大的努力，因此他们优先考虑他们所从事的工作，并消除了多余的微不足道的任务。在产品市场上尤其如此，特别是技术产品，产品的外观和外观及其包装对产品的成功起着决定性的作用。在苹果公司，尽管他们的产品可能很强大，但他们确保它被创造性地呈现出来，以便可以估算所需的产品质量。由于这些原因，客户的灵感来源于对品牌和使用手机的忠诚和自豪感。
Promotion- The promotional activities of Apple for the iPhone6 has followed more of an “Above the Line” strategy than the “Below the Line” strategy because of its target audience. The iPhone 6 has a range of fantastic promotional activities right from single front page advertisements in leading dailies to radio jingles and visuals ads on TV.
THE APPLE MARKETING PHILOSOPHY
Apple always believes in being the first and the best. The philosophy of marketing at Apple is purely based on three connects – empathy, focus and impute. Empathy is the ability to understand the customer and their needs and wants better than the competitors. The focus of Apple has always been on the customer and they do the best for them as a result of which they prioritise the jobs they do and eliminate the redundant and insignificant tasks. It is quite common in the product market especially with technology products that the look and appearance of the product and its packaging plays a decisive role in the success of the product. At Apple however strong their product may be, they ensure that it is creatively presented so that the desired product qualities may be imputed. As a result of these the customers are inspired with a sense of loyalty and pride within them towards the brand and in using the phone.
Apple believes in always giving something new and innovative to the new generation customer so that they may experience the world in their hands and thereby make their life easier. Through the iPhone6 they have gone in tune with the latest market trends of making the first phablet, a combination of a phone and a tablet, and bringing the latest and the best technology in the market to the customer.