A strategy is one of the most crucial concepts in business theory. According to Magretta (2003), the concept of strategy attracts the maximum attention among all the concepts of management. This is the reason that no one can deny the importance of strategy in operating the business. Mcgee, et al., (2010), mentions that strategy is a method of dealing with the intersection of external chances and threats with internal advantages and disadvantages in order to achieve the mission of the organization.
The Pharmaceutical industry is one of the largest and most profitable businesses of the world. Pharmaceutical companies have to comply with the rules and regulations formed by the governments and other relevant authorities due to high concern for safety and medical treatments for the patients. Pharmaceutical industries have to face high risks of failure in Research and Development of medicines and the costs involved in that research process.
In 1978, Hikma pharmaceutical was founded by Mr. Samih Darwazah in Amman Jordon. Darwazah after working in a pharmaceutical company for 12 years founded Hikma pharmaceuticals. Jordan is a small country but has a liberal government which encouraged investments by Hikma to develop its business in the pharmaceutical industry of Jordan. The vision of Hikma pharmaceuticals is to transform the company into the world-class pharmaceutical company by delivering high quality medicines at cost effective prices to customers all over the world. Through development in the organic growth with improved sales and marketing activities, by the acquisition of firms Hikma pharmaceuticals is working for the achievement of its long term objectives. Expansion of the operations of the company plays a vital role in establishing Hikma into a multinational pharmaceutical company with its steady growth by holding a reputation of a company that has positioned its products in the market as quality products which are also cost effective in the global health care market.