加拿大论文代写知多少：社交媒体平台
加拿大论文代写知多少：社交媒体平台
根据Lantos（2015）的报道，社交媒体平台和Google和Yahoo等搜索引擎不仅是商业组织的网络营销工具，而且也是面向客户的产品或服务研究工具。现代消费者不再受有吸引力的广告驱动，相反他们更专注于根据通过互联网进行的个人级别产品或服务研究，回顾以前的客户，试用等更明智的购买决策。 Solomon（2014）认为，品牌声誉和组织形象是消费者行为对其产品和服务的重要驱动因素。在产品或服务质量方面享有良好声誉的品牌以及良好的企业社会责任方法通常对消费者产品有积极的消费者行为。
加拿大论文代写知多少：社交媒体平台
消费者行为随着时间的推移而改变，与提高产品和健康意识有关
由于产品意识的提高，现代消费者对购买行为的意识更加强烈。 Cohen等人（2014）指出，全球大量使用互联网是提高消费者购买决策过程中产品和健康意识的主要原因之一。互联网，智能手机设备，社交媒体平台和搜索引擎使消费者能够根据自己的需求轻松搜索有关产品或服务的信息。它可以帮助他们根据自己的特点和特点来分析产品和服务，而不是受品牌名称或赞同名人的影响。
加拿大论文代写知多少：社交媒体平台
According to Lantos (2015), social media platform and search engines like Google and Yahoo are not only internet marketing tools for business organisations but they are also product or service research tools for customers. Consumers in modern generation are no longer driven by attractive advertisements and rather they are more focused to make wiser purchase decisions depending on personal level product or service researches via internet, review of previous customers, trials and many others. Solomon, (2014) argued that brand reputation and image of organisations are significant drivers of consumer behaviour towards their products and services. Brands with positive reputation with product or service quality and good CSR approaches generally enjoy positive customer behaviour towards their consumer offerings.
加拿大论文代写知多少：社交媒体平台
Change of Consumer Behaviour over time in relation to Increasing Product and Health Awareness
Consumers in modern generation are much more conscious with their buying behaviour due to their increasing product awareness. Cohen et al. (2014) indicated that massive use of internet across the world is one of the major reasons for increasing product and health awareness of consumers in buying decision making process. Internet, smartphone devices, social media platforms and search engines have made it much easy for consumers to search information regarding products or services according to their needs. It helps them to analyse products and services by their features and characteristics rather than being influenced by the brand name or endorsing celebrity.
