Sainsbury’s plc is a third largest chain in terms of Super Markets in United Kingdom and possesses almost 16.5% market of United Kingdom. It was founded in year 1869 and soon became largest grocery super market by 1922. The firm faced downfall during 1992 but soon started to growth and currently has 1012 stores across the United Kingdom (Sainsbury Official website). During 2000’s firm purchased various stores and expanded its reach to the customers. In 2006 the total profile of the firm was 300-500 million GBP and in year 2011 the total profit of the firm is 640 million GBP (Yahoo Finance, 2012). Currently, Earnings per share of the firm are 0.32 and profit margin is 2.68%. Current ratio and Quick return ratio for year 2011 are 0.648 and 0.3489 which were 0.456 and 0.2359. Today firm’s payout ratio is around 50.50 % which was less than in year 2006. Thus, firm made enough growth in terms of financial strength. Price to cash flow per share ratio for the firm is 5.64 which are quite good in terms of revenue. The net profit return of the firm is 3.57% and that has been increased over the years (Steve Burt, Keri Davies, John Dawson, and Leigh Sparks, 2008). The more details about the firms in terms of future growth, possibilities, revenues, strengths, consumer interaction and marketing opportunities have been discussed in methodologies in more.