1.3。识别和评估 促销活动 确保 组织要求 和文化适宜性
1.5。确定总体促销目标与 指定的个人和团体咨询 国际和国内两个设置
1.3. Identify and assess promotional activities to ensure compatibility with organisational requirements and cultural appropriateness
The promotional activities include media advertisement (both print media and electronic media), social media advertising, events, sponsorships, and rural advertising and promotional activities. The main promotional activities that have been identified as appropriate for Rio Cocktail are price offs that has greater impact compared to the activities sales promotional activities, such as, bonus packs, contests, premium etc. The sales promotional activities often spread by word of mouth as with advertising in electronic media, radio, print media, outdoor advertising and the online adverting (Rajendran & Tellis 1994). When bonus packs are announced, the announcement of the same through TV ads creates a demand pull helping to increase sales.
1.4. Plan and schedule promotional activities according to the marketing needs of the organization
The initial retailing law has been “location is everything”. The initial law of advertising has been the timing that is everything. The promotional activities are scheduled with an aim of putting the number of things together in a way of supporting each other (Peterman 1997). The activities have been to building upon the earlier activity with sure footed building upon the brand awareness and eventually creating a buzz around the promotional activity.
1.5. Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings
A specific objective is required in a marketing campaign for it to be planned effectively. Simply advertising the Rio Cocktail is not enough. It is a question of the aspect of the business that is tried upon to be promoted. In case of Rio Cocktail, getting refreshed in summer is the focus of the promotional activity.
The marketing promotion has a number of objectives, such as, (a) brand awareness; (b) interest creation; (c) resources of information; (d) promotion of demand; (e) reinforcement of brand identity; (f) establishment of the corporate image to target population; (g) building customer loyalty; (h) capitalizing on the opportunities of the new market (Rajendran & Tellis 1994).