加拿大论文代写：营销活动

加拿大论文代写：营销活动

1.3。识别和评估 促销活动 确保 组织要求 和文化适宜性

促销活动包括媒体广告（印刷媒体和电子媒体），社交媒体广告、活动、赞助、和农村的广告和促销活动。已确定为适合力拓鸡尾酒是降价与活动的促销活动，如有较大影响，奖金包，竞赛的主要促销活动，保费等的促销活动往往通过口碑传播与电子媒体、广播、平面媒体广告、户外广告、在线广告（Rajendran与特利斯1994）。当宣布奖金包时，通过电视广告发布同样的广告会产生需求拉动，有助于增加销售量。

1.4。根据组织的市场需求计划和安排促销活动。

最初的零售法是“位置就是一切”。广告的最初法则是时机，就是一切。促销活动计划与实施的一些事情联系在一起，相互支持的目标（彼得曼，1997）。这些活动是建立在早期活动的基础上，以品牌意识为基础，最终在促销活动中引起轰动。

1.5。确定总体促销目标与 指定的个人和团体咨询 国际和国内两个设置

营销活动需要有明确的目标，以便有效地计划。仅仅为里约鸡尾酒做广告是不够的。这是一个试图促进业务发展的问题。在里约热内卢鸡尾酒会上，夏季恢复活力是促销活动的重点。

市场推广有多个目标，如，（一）品牌的知名度；（b）利益的创造；（c）资源信息；（d）推广需求；（e）品牌加固；（f）的企业形象为目标人群的确立；（G）建立客户忠诚度（H）；利用新的市场机会（Rajendran与特利斯1994）。

加拿大论文代写：营销活动

1.3. Identify and assess promotional activities to ensure compatibility with organisational requirements and cultural appropriateness

The promotional activities include media advertisement (both print media and electronic media), social media advertising, events, sponsorships, and rural advertising and promotional activities. The main promotional activities that have been identified as appropriate for Rio Cocktail are price offs that has greater impact compared to the activities sales promotional activities, such as, bonus packs, contests, premium etc. The sales promotional activities often spread by word of mouth as with advertising in electronic media, radio, print media, outdoor advertising and the online adverting (Rajendran & Tellis 1994). When bonus packs are announced, the announcement of the same through TV ads creates a demand pull helping to increase sales.

1.4. Plan and schedule promotional activities according to the marketing needs of the organization

The initial retailing law has been “location is everything”. The initial law of advertising has been the timing that is everything. The promotional activities are scheduled with an aim of putting the number of things together in a way of supporting each other (Peterman 1997). The activities have been to building upon the earlier activity with sure footed building upon the brand awareness and eventually creating a buzz around the promotional activity.

1.5. Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

A specific objective is required in a marketing campaign for it to be planned effectively.  Simply advertising the Rio Cocktail is not enough. It is a question of the aspect of the business that is tried upon to be promoted. In case of Rio Cocktail, getting refreshed in summer is the focus of the promotional activity.

The marketing promotion has a number of objectives, such as, (a) brand awareness; (b) interest creation; (c) resources of information; (d) promotion of demand; (e) reinforcement of brand identity; (f) establishment of the corporate image to target population; (g) building customer loyalty; (h) capitalizing on the opportunities of the new market (Rajendran & Tellis 1994).