The English Art and Craft movement is one the famous movement in England in 19th century. This movement was composed of several guilds of artists based on various purposes. Some guilds were based on the purpose of teaching and learning art and craft techniques from each other, whereas others revolved around commercial purposes to market and sell artistic work of furniture designing. The artist of these guilds were also associated with political matters and held varying opinions. The most famous guild of the English Art and Craft Movement was Morris & Co. formed by Morris, Dante Gabriele Rossetti and Edward Burne Jones in 1860. Morris and company aimed at enhancing the working abilities of workers and motivating middle age people to work as craftsmen. They terminated machines and automated tools and pursued for handmade art. Their target was well achieved and the working conditions were improved in the era. The limitation of Morris and Co. lied in the pricing of their handmade furniture. They used to sell furniture at very expensive rates, which could be afforded by only elite class. Their pricing was contrary to their aim of betterment of workers’ life. This made their guild economically unstable.
Another major guild of the English Art and Craft Movement was Art Workers Guild. This guild was formed by Ashbee. Ashbee did not use to oppose machine work unlike Morris. He aimed at working at economic grounds. For this purpose, he established his guild at countryside, where he associated his crafts with farming and agriculture. He wanted to make his guild auto sufficient, but only craft work at economic pricing could not achieve sufficient income for the guild. In spite of his efforts, his project failed initially and he took financial assistance from an American millionaire, though he managed to keep the life quality of his craftsmen at a very good condition. The reason of his failure was the historic style of art, which was old-fashioned at that time and availability of copy of their products in market made by art students.