In the recent past, there has been a huge shift in the success rates in the music industry. There has been a huge shift in the music industry after the process of digitization. The iTunes at present is the 2nd largest seller of the digital music in the world after Wallmart. But other than this, there is democratization in media because of the digital stores such as iTunes. As a result of the same, Kelly has sold over 500,000 songs in the past five months; Eric Hutchinson has sold around 120000 songs in three weeks. In addition to this, the Medic Droid has sold over 25000 copies in 45 days; Crank Squad has sold over 20000 songs in a timeframe of around 30 days, Jason Reeves has sold over 20000 songs in a single month and the list is consistent. The digitization of the media in the present times has made it possible.
In the past, the power was more concentrated in the hands of few companies who had the right to have a patent in recording technology. They focussed more on the few companies of the world who controlled the digital technology. Some of the changes related to the concentration of power and the resources can be realized with the advent of digitization in the media (Manovich, 2001).
The democratic nature may be defined as a result of the dominant position which is acquired by the industry in the past. In the past century the artists generally could record, manufacture and market their songs but they didn’t get any importance if they were not the part of some of the top distributors in the world. Because of the lack of digitization of music in the past, there was the requirement of the huge cost and infrastructure. This included the creation of a huge warehouse, having a good number of staffs, trucks and other inventory systems, having a field staff, different music stores, CD’s and many other requirements (Terranova, 2004).