There are some notions regarding the attributes of Canadian that are considered for the external and internal recognition of Canadians uniquely. The two main elements in the identity of Canada are the national love for the sport, hockey, and its urgency of being different from Americans (Spielmann and Babin, 2011). Since it incepted, Tim Hortons was strongly connected with the people of Canada. Found in the year 1964, Tim Hortons was named in context with its founder, Tim Horton who was also a defenseman at Toronto Maple Leafs. For the vast fans of Leafs, the restaurant ended up evoking memories regarding the four wins of Stanley Cup by Leafs and the glorious times of hockey.
Thus, the name of this restaurant turned out to be crucial for the establishment of relationship with the customers of Canada. However, this association with hockey is going way beyond the mere profitability out of the success of one popular sports team. Instead, Tim ended up evoking the national identity of Canada (Oltean, 2013). Hockey is an important element of collective identity of Canada. Tim Hortons is successful in reinforcing its value continuously which is placed by the Canadians on hockey as it sponsors the Program of Timbit Minor Sports. This program is known for sponsoring young member in the community based sports teams for games like Hockey. This also involves the provision of medals and player jerseys.
By the system concerning comforting yet constant atmosphere, Tim Hortons focuses about sustained quality for functions and products whilst capitalizing upon a patron inferior forlorn intense addiction after advantage then caffeine. In competitive surroundings about business, it is quintessential because differentiating the provided services beyond others. Something distinct then special is between essence of imparting issuer on employ because of appealing the clients and drawing them for the rule about service (Heung & Gu, 2012). There are much less possibilities concerned between differentiating the services on such a restaurant, but meals turn abroad in accordance with remain the solution limb after differentiate.