The Consumer is a 25 year old boy who lives in a posh locality in Melbourne. He started working 2 years back in an IT Company as a MBA Trainee and now leading a Team of 10 people. He has an elder brother who also works for a Bank as a Manager and his parents are retired now and stays at the Farmhouse in the suburbs. He has a girlfriend and is in a relationship for 1.5 years now. He also live in an independent apartment near to the office and lives a good lifestyle.
He has a very busy work schedule and tend to come home late. He generally has week offs on Saturdays and Sundays. He is a tech savvy guy and like gadgets and he spends most of his time with these gadgets during free time. Moreover, he does most of the shopping online due to the lack of time as well as due to the availability of the offers and rewards on Online Purchases.
He also goes on trips with his girlfriend quite occasionally, like to spend on parties and also hang out with friends. He spends most of his salary on lifestyle items and is not a person who focuses on savings.